Skincare serums are concentrated formulations of active ingredients that are designed to target specific skin concerns such as aging, dullness, and acne. They are typically applied after cleansing and before moisturizing. They are usually lightweight, fast-absorbing and deliver a higher concentration of active ingredients than moisturizers. They are available in many different forms such as liquids, gels, and oils, and can be used to address a wide range of skin concerns including hydration, brightening, and anti-aging. Serums are a great way to add a boost of targeted nutrition to your skincare routine.